Privacy Policy
1. Introduction and Commitment to Privacy
Zapata Private Wealth Group, LLC ("Zapata," "we," "us," or "our") is committed to protecting the privacy and confidentiality of the personal information we collect from visitors to our website, https://www.zapatawealth.com/ (the "Website"). This Privacy Policy ("Policy") describes how we collect, use, share, protect, and retain personal information gathered through your interactions with our Website.
As a financial advisory and wealth management firm located in Upland, California, we understand the sensitivity of the information entrusted to us, both online and offline. While this Policy specifically addresses information collected through our Website, our commitment to privacy extends to all aspects of our client relationships, governed by separate agreements and regulatory requirements such as the Gramm-Leach-Bliley Act (GLBA). Clients may receive separate privacy notices detailing our practices regarding nonpublic personal information (NPI) collected in the course of providing financial services.
Please read this Policy carefully to understand our practices regarding your information and how we will treat it. By accessing or using our Website, you agree to the terms of this Policy. If you do not agree with our policies and practices, your choice is not to use our Website.
2. Scope of this Policy
This Policy applies solely to information collected through our Website, including information you provide directly via forms or contact methods on the Website, and information collected automatically as you navigate the Website (e.g., usage details, IP addresses, cookies).
This Policy does not apply to:
Information collected by us offline or through any other means, including through client portals or platforms separate from this public-facing Website (which may have their own privacy policies).
Information collected during the formal client onboarding process or through ongoing client service interactions outside the Website, which is typically governed by client agreements and our GLBA Privacy Notice.
Information collected by any third party, including through any application or content (including advertising) that may link to or be accessible from the Website. We are not responsible for the privacy practices of other websites.
3. Information We Collect About You
We collect several types of information from and about users of our Website, including:
Personal Information You Provide Directly:
Contact Information: Such as your name, postal address, email address, telephone number when you fill out forms on our Website (e.g., "Contact Us," newsletter sign-up).
Inquiry Information: Details you provide when you inquire about our services, including general information about your financial situation or goals, if you choose to share it through Website forms or email links. (Note: We strongly advise against sending highly sensitive nonpublic personal information like account numbers or Social Security numbers via standard email or website forms).
Communication Records: Records and copies of your correspondence (including email addresses) if you contact us via the Website.
Information Collected Automatically: As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, Browse actions, and patterns, including:
Usage Details: Details of your visits to our Website, including traffic data, location data (generally inferred from IP address), logs, resources that you access and use on the Website, and referring/exit pages.
Device Information: Information about your computer or mobile device and internet connection, including your IP address, operating system, browser type, and device identifiers.
Information Collected via Cookies and Similar Technologies: We might use cookies (small files placed on your device) and potentially other tracking technologies (like web beacons or pixels) to collect some of the automatic information described above. This helps us improve our Website and deliver a better service, including by enabling us to:
Estimate our audience size and usage patterns.
Store information about your preferences, allowing us to customize our Website according to your interests.
Recognize you when you return to our Website.
Analyze the effectiveness of our website content and navigation.
4. How We Collect Information
We collect information:
Directly from you when you provide it to us by filling in forms or corresponding with us through the Website.
Automatically as you navigate the Website through the use of server logs, cookies, web beacons, and other tracking technologies.
5. How We Use Your Information
We use the information that we collect about you or that you provide to us, including any personal information:
To Present and Operate Our Website: To provide you with the Website and its contents, and to ensure its proper functioning and security.
To Respond to Your Inquiries: To respond to your requests for information, consultations, or other inquiries submitted through the Website.
To Provide Information: To send you newsletters, market updates, or other information you request or subscribe to.
For Communication: To communicate with you about our services, events, or other relevant information, subject to your communication preferences and applicable law.
For Website Improvement: To understand how users interact with our Website, to analyze usage patterns, to troubleshoot issues, and to improve the Website's design, content, and user experience.
For Security and Compliance: To maintain the security and integrity of our Website, systems, and data; to fulfill our legal and regulatory obligations; to detect and prevent fraud or other malicious activity.
To Fulfill Any Other Purpose for which you provide the information or with your consent.
We will not use the information collected solely through your Website visit for purposes that require a formal client relationship (e.g., providing specific investment advice, executing transactions) unless you subsequently become a client through our formal onboarding process.
6. How We Share Your Information
Zapata Private Wealth Group, LLC does not sell your personal information collected through this Website. We are committed to maintaining the confidentiality of your information. We may share your personal information collected via the Website only in the following limited circumstances:
With Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf. These may include website hosting providers (e.g., Squarespace), data analytics providers (e.g., Google Analytics), IT support, communication platforms (for newsletters), and potentially marketing service providers. These providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
For Legal and Regulatory Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to: (a) comply with a legal obligation, subpoena, court order, or regulatory request (e.g., from the SEC, FINRA, or state regulators); (b) protect and defend the rights or property of Zapata Private Wealth Group, LLC; (c) prevent or investigate possible wrongdoing in connection with the Website or our services; (d) protect the personal safety of users of the Website or the public; or (e) protect against legal liability.
In Connection with a Business Transfer: If Zapata Private Wealth Group, LLC is involved in a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, your personal information held by us may be among the assets transferred. We will notify you via a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have.
With Your Consent: We may share your information for other purposes disclosed to you at the time you provide the information or with your explicit consent.
We require all third parties with whom we share personal information to respect the security of your data and to treat it in accordance with the law and our confidentiality standards.
7. Data Security
We have implemented measures designed to secure your personal information collected through the Website from accidental loss and from unauthorized access, use, alteration, and disclosure. We employ physical, electronic, and procedural safeguards appropriate to the sensitivity of the information we maintain. These include secure servers, firewalls, encryption of certain data, and access controls.
However, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on the Website. Please exercise caution when transmitting personal information online, especially sensitive financial details.
8. Data Retention
We will retain personal information collected through the Website for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements, and for legitimate business purposes such as website analytics and responding to inquiries.
The criteria used to determine our retention periods include:
The length of time we have an ongoing relationship with you or need to provide you access to the Website.
Whether there is a legal or regulatory obligation to which we are subject (e.g., financial record-keeping requirements, statutes of limitations).
Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation, or regulatory investigations).
When personal information is no longer required, we will securely destroy or anonymize it.
9. Your Choices and Rights
You have certain choices and rights regarding the personal information we collect and maintain about you through the Website.
Cookies: You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly. For more information on managing cookies, check your browser or device's settings.
Promotional Communications: If you have subscribed to newsletters or other communications and no longer wish to receive them, you can opt-out by following the unsubscribe instructions included in those emails or by contacting us directly using the information below.
Accessing and Correcting Your Information: You may send us an email at the contact address below to request access to, correct, or delete any personal information that you have provided to us through the Website. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. Deletion requests are subject to our data retention policies and legal obligations.
10. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These rights include:
Right to Know/Access: You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (or longer, as permitted by law). This includes:
The categories of personal information we collected about you.
The categories of sources for the personal information we collected about you.
Our business or commercial purpose for collecting or sharing that personal information.
The categories of third parties with whom we share that personal information.
The specific pieces of personal information we collected about you (a data portability request).
Right to Delete: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (e.g., completing a transaction, detecting security incidents, complying with legal obligations, enabling solely internal uses reasonably aligned with consumer expectations).
Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
Right to Opt-Out of Sale/Sharing: Zapata Private Wealth Group, LLC does not "sell" personal information as traditionally defined. We also do not "share" personal information collected via this website for cross-context behavioral advertising purposes. Therefore, we do not offer a specific opt-out link for sale/sharing related to Website data.
Right to Limit Use of Sensitive Personal Information: We generally do not collect sensitive personal information (like SSN, financial account details, precise geolocation) directly through this public Website, except potentially in general terms if you voluntarily provide it in an inquiry form. If we were to collect it for specific purposes beyond what is allowed without offering a limit option under CPRA, we would provide a mechanism to limit its use. Our handling of sensitive client NPI collected outside the Website is governed by GLBA and client agreements.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
Exercising Your California Privacy Rights: To exercise the rights described above, please submit a verifiable consumer request to us by either:
Emailing us at service@zapatawealth.com
Calling us at 909-681-6900
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. We must be able to verify your identity or authority to make the request and confirm the personal information relates to you. We will typically ask for information matching what we have on file (e.g., name, email address, phone number used to contact us via the Website) to verify your request. We will respond to verifiable requests within 45 days, or notify you if we require an extension (up to 90 days total).
11. Children's Privacy
Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at the details provided below.
12. Links to Third-Party Websites
Our Website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
13. International Data Transfers
Our Website is hosted and operated in the United States. If you are accessing the Website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated. The data protection laws of the United States may differ from those of your country of residence. By using our Website, you consent to the transfer of your information to the U.S.
14. Changes to Our Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes, we will notify you by posting the updated Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Policy periodically to stay informed about how we are protecting the personal information we collect. Your continued use of the Website after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.